Journal of Kirkuk University For Administrative and Economic Sciences

The impact of e-marketing elements in enhancing customer satisfaction A survey of the opinions of a sample of Zain Company's employees in Kirkuk Governorate

Authors

Assist. Prof. Jarjees Omair A.
Assis. Lec. Haitham A. S

University of Kirkuk Journal For Administrative and Economic Science

Abstract
The research aims to identify the e-marketing elements that are identified in Zain Telecom in the province of Kirkuk and its role in enhancing customer satisfaction, in order to achieve the objectives of the research has been constructing a model Default shows the relationship between e-marketing elements as an interpreter dimension and customer satisfaction as a responder dimension, and adopted the form questionnaire tool to get to know the views of the respondents customers, were distributed (75) form the respondents customers, was recovery (50) are valid for the analysis of form, has been testing the relationship and influence between the dimensions of research, which in the light of which was pointing a set of conclusions notably interesting company researched the elements of e-marketing in order to achieve customer satisfaction, and the light it was presented a set of proposals consistent with it.

 

Keywords

e-marketing elements
customer satisfaction
Journal of Kirkuk University For Administrative and Economic Sciences
Volume 9, Issue 1
Summer 2019
Pages 59-79

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