Journal of Kirkuk University For Administrative and Economic Sciences

Internal marketing and its impact on the achievement of organizational commitment: reconnaissance study of the views of a sample of workers in the College of Management and Economics at the University of Sulaymaniyah

Authors

Soza M. Q.
Dilman A. A
Banaz R. M.

University of Kirkuk Journal For Administrative and Economic Science

Abstract
The purpose of this research is to identify the "internal marketing and its impact on the achievement of organizational commitment" from the point of sample of view of the workers at the Faculty of Management and Economics at the University of Sulaimaniyah, and after identifying the research problem Which is ( Included That Many Organizations Don’t care about the Internal market which will show the negative Impact of organizational commitment ) and the major hypotheses of the research which Included by ( ther is an Impact of Internal Marketing dimentions in organizational commitment ) have been drafting a question naire to reflect the research variables, where the deployment of (70) form random sample of employees of a college in question, and the number of valid questionnaires for analysis bcome (63) form, the percentage rate of returned form is (%90), as depended on a scale Likert Quintet, were analyzed, using averages, standard deviations, and coefficient of variation the study concluded Results of the most important: "There is a significant moral effect to ward of internal marketing in check organizational commitment.In the end research has concluded a number of recommend dations including Activation of the strengths of the surveyed college and re-examine the weaknesses in terms of the application of internal marketing dimensions(selection recruitment, training, motivation, communication) and find new ways to make internal customer loyalty through the satisfaction of material and moral needs in order to increase their commitment to the college".

 

Keywords

Internal marketing
achievement of organizational commitment
Journal of Kirkuk University For Administrative and Economic Sciences
Volume 8, Issue 1
Autumn 2018
Pages 279-314

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