Abstract

The goal of current research to identify and diagnose the level of use of the elements marketing culture represented by (customer service, and management style, diversity, technology, compensation, and retention of the customer, and change) the managers staff first-class hotels in the province of Arbil, in order to statement the level of a their awareness of these elements.
So sought researchers to incorporate the elements marketing culture and standards in this research in an effort to get to know the reality of the elements marketing culture in these hotels, and represented the research problem by asking the following: What is the level of the elements marketing culture the managers use in the hotels surveyed, do they have Recognizing clear and precise elements of marketing culture, and the answer to this question was adopted two assumptions two major, was tested using statistical methods to data collected through a questionnaire prepared and distributed for this purpose, as was the distribution of (69) form has been restored in full (100%), and based on what progress made Find a set of conclusions, including:
1 - The marketing culture component of the total culture and an element of the organizational culture of the organizations, market-oriented service.
2 - The results of analysis of focus Answers individuals surveyed in the hotels surveyed in a positive direction, all the elements marketing culture, and this shows the use of the elements marketing culture represented by (customer service, and management style, diversity, technology, compensation, and retention of the customer, and change) of by managers and to varying degrees.
Was also presented a set of proposals are consistent conclusions presented by the search.